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Is maceration fact or fiction?
Vintage DecantsMyths facts and opinions:
Maceration is defined that as a perfume ages it can get stronger, and better. For this reason a lot of people believe when they receive a weak perfume, to put it in storage and over time it will increase it's potency. Most people say this works especially well with middle eastern/clone brands specifically, but why?
The reason that's factual is because when you use ingredients with trace naturals included, the organic materials become more potent as the perfume ages. In modern times, investing in these materials is very expensive.
Because of middle eastern brands having the low currency exchange rate. They use that to their advantage, investing a lot of money into their ingredients.
Maceration doesn't work as well for non organic, synthetically created ingredients like Iso-E-super, amberwood or ambroxan, etc.
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